Last Updated: September 11, 2026
This Cookies Policy explains how US Media Signals (“US Media Signals,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our website at usmediasignals.com. It describes what these technologies are, why we use them, which third parties may place them on your device, and the choices you have to control them.
Please read this policy together with our Privacy Policy, which explains in more detail how we collect, use, and protect personal information.
What Are Cookies?
Cookies are small text files that a website stores on your computer, phone, or tablet when you visit. Think of a cookie as a short note a website leaves in your browser so it can recognize your device the next time it sees it. That note might hold a unique identifier, a saved setting, or a record of whether you have already seen a particular message.
Cookies are plain text. They cannot run programs on your device, and most are designed to store only limited information. They play an important role in how modern websites operate, from keeping pages secure to remembering your preferences.
First-Party and Third-Party Cookies
First-party cookies are set directly by US Media Signals. Third-party cookies are set by other companies whose services operate on our pages, such as analytics providers, advertising networks, and embedded media platforms.
Session and Persistent Cookies
Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period, or until you delete them, and help a website recognize you when you return.
Similar Technologies
Websites also use related tools that work in comparable ways. Web beacons, also called pixels or tags, are tiny images or snippets of code that record when a page is viewed or an ad is displayed. Local storage allows a website to save information within your browser. Scripts from third-party services may collect data about how you interact with content and advertisements. In this policy, we refer to all of these collectively as “cookies” unless stated otherwise.
Why We Use Cookies
We use cookies to keep our website running smoothly and securely, understand how readers use our content, remember your preferences, support the advertising that helps fund our publication, and allow you to engage with embedded media and social features. Some cookies are essential for the site to work. Others are optional, and you can control them as described later in this policy.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the website to function properly. They enable core features such as page navigation, security protections, load balancing, and remembering your cookie consent choices. Because the site cannot work correctly without them, they cannot be switched off through our cookie settings. You can block them through your browser, but some parts of the site may not work as intended.
Performance and Analytics Cookies
Analytics cookies help us understand how visitors find and use US Media Signals. They show us which articles are most read, how long visitors stay, which pages load slowly, and how readers arrive at our site. This information is generally reviewed in aggregated form and helps us improve our coverage and site performance.
We may use services such as Google Analytics for this purpose. You can learn how Google uses information from websites that use its services at https://policies.google.com/technologies/partner-sites. You can also prevent your data from being used by Google Analytics across websites by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
Functionality Cookies
Functionality cookies remember choices you make so we can provide a smoother, more personalized experience. For example, they may remember your display preferences or whether you have already dismissed a notification. If you disable these cookies, some features may be less convenient to use.
Advertising and Targeting Cookies
Advertising helps keep US Media Signals accessible to readers. Advertising cookies are used to deliver ads, limit how often you see the same ad, measure how ads perform, and, where permitted, show ads that are more relevant to your interests.
Third-party vendors, including Google, use cookies to serve ads based on your previous visits to US Media Signals and to other websites. Google’s advertising cookies allow Google and its partners to show you ads based on your visits to our site and/or other sites across the internet.
You can opt out of personalized advertising from Google by visiting Google Ads Settings at https://adssettings.google.com. You can also opt out of some third-party vendors’ use of cookies for personalized advertising by visiting https://www.aboutads.info. If other ad networks or vendors serve ads on our website, you may be able to opt out through their own websites where they offer that option.
Opting out of personalized advertising does not mean you will stop seeing ads. It means the ads you see will be less tailored to your interests.
Social Media and Embedded Content Cookies
Some of our articles include embedded videos, posts, or other content from platforms such as YouTube, X, Facebook, Instagram, or LinkedIn, as well as buttons that let you share our stories. When you view or interact with this content, those platforms may set their own cookies, which they may use to track your activity across websites. We do not control these cookies, and their use is governed by the privacy and cookie policies of each platform.
Cookies at a Glance
| Cookie Type | What It Does | Can You Turn It Off? |
|---|---|---|
| Strictly Necessary | Powers core site functions and security, and saves your consent choices | No, except by blocking through your browser |
| Performance and Analytics | Measures traffic so we can improve content and site speed | Yes |
| Functionality | Remembers your settings and preferences | Yes |
| Advertising and Targeting | Delivers, limits, and measures ads, and personalizes them where permitted | Yes |
| Social Media and Embeds | Enables embedded content and sharing features | Yes |
How to Manage Your Cookie Preferences
You are in control of how cookies are used on your device, and there are several ways to manage them.
Our Cookie Consent Tool
Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can accept or reject optional cookie categories through our cookie banner, and you can update your choices at any time through the cookie settings option on our website.
Your Browser Settings
Most web browsers let you view, block, and delete cookies. Browsers such as Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge include settings that let you block third-party cookies, clear cookies when you close the browser, or manage cookies for individual websites. Because each browser works differently, visit your browser’s help section for specific instructions. If you use more than one browser or device, you will need to adjust the settings on each one.
Please note that blocking all cookies may prevent some features of US Media Signals from working correctly.
Industry Opt-Out Tools
You can opt out of interest-based advertising from many participating companies through the Digital Advertising Alliance’s WebChoices tool at https://www.aboutads.info, the Network Advertising Initiative’s opt-out page at https://optout.networkadvertising.org, and, for visitors in Europe, Your Online Choices at https://www.youronlinechoices.eu.
Many of these opt-out tools work by placing an opt-out cookie in your browser. If you delete your cookies, switch browsers, or use a different device, you may need to set your preferences again.
Do Not Track and Global Privacy Control
Some browsers can send “Do Not Track” (DNT) signals to websites. Because there is no common industry standard for interpreting these signals, our website does not currently respond to DNT signals.
Global Privacy Control (GPC) is a browser setting that communicates a request to opt out of the sale or sharing of personal information. Where required by applicable law, we will treat a recognized GPC signal as a valid opt-out request for the browser or device that sends it.
Your Privacy Rights
Depending on where you live, you may have specific rights regarding cookies and the personal information they collect.
Under certain US state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, some uses of advertising cookies may be considered “selling” or “sharing” personal information, or “targeted advertising.” If these laws apply to you, you may have the right to opt out of those activities.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, non-essential cookies may only be used with your consent, and you may withdraw that consent at any time.
For more information about your rights and how to exercise them, please review our Privacy Policy or contact us at marketing@usmediasignals.com.
Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in the technologies we use, the third parties we work with, or applicable laws. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have questions about this Cookies Policy or how we use cookies and similar technologies, please reach out.
Email: marketing@usmediasignals.com